Estime
Role: Motion Graphics, Graphic Design, Web Design
Credit: Blaze Perri, Josh Blair
Marketing
Our focus was creating a series of graphics to expand the brand's presence and enhance recognition in digital spaces through social marketing.
The primary challenge was defining the visual guidelines for a brand that was still evolving. We explored by refining shapes, how those shapes moved, and how color told the brand's story.
Website
I partnered with designer Blaze Perri to redesign Estime's website, with the primary goal of showcasing the brand's new image and emphasizing recent client projects.
With a new visual identity came a distinctive challenge: a lack of available visual resources. We had to create it.
In response to the limitation of visual assets, we crafted an elevated typographic hierarchy, incorporating color blocks to establish a distinctive visual style. Additionally, we designed patterns inspired by the brand's shapes to fill the gaps typically occupied by photos.
Booth Flyer
This flyer was designed for an Estime booth targeting local business owners.
The objective was to craft a more cost-effective flyer that retained all essential information while maintaining the brand's identity.